"You should be ashamed of yourself!!"

I really, really hate that term!!! I mean if someone, like your parents or any authority figure is saying that to you, then chances are you are not ashamed of yourself...........You are probably doing something that you enjoy doing, or something that would not bother you, I mean if you get caught then maybe it would cause a little embarrassment. Example.....if I ate 6 cheeseburgers, and my dad came up to me and said "You should be ashamed of yourself!!" I wouldn't be........'cause I obviously wanted to eat those burgers.........I just think that term should be retired.